Through the Lionhouse brand discovery process, we identified a number of core values and behaviours that captured the inherent truth of Lucra. The company has built their reputation and business model around personal service and long term relationships, avoiding the numbers driven operations of their competitors.
We worked closely with their team to redefine their identity, creating a brand that communicates their values and to give them a relevant easy to understand presentation that resonates with their customer base.
We’ve supported them in creating a new digital experience that reflects their 1:1, personal approach whilst offering their customers intuitive friction free service. It’s also optimised and structured to support their ongoing marketing and improved search objectives.