Flyer stands as the UK’s premier general aviation magazine, cherished by its devoted readers for over two decades. With a widespread national distribution, they’ve been renowned for their comprehensive articles and captivating visuals. Beyond print, they’ve captivated thousands daily on their buzzing online aviation forum.
However, recognising the need to pivot towards a digital-centric approach to meet their readers’ changing preferences and to enrich their content with dynamic media, they enlisted Lionhouse’s expertise. The goal? To craft a holistic digital strategy that amalgamates all facets of their content, delivering it on a platform that’s not only visually appealing but also user-friendly.
Central to this transition was the establishment of a paywall-based membership system, which would supersede their traditional subscription method. This involved smoothly transitioning current subscribers and formulating tactics to draw in fresh members. Given their advertising-based revenue model, it was paramount to curate innovative offers to retain existing advertisers by presenting unparalleled opportunities and packages.
Over a span of 6 months, we collaborated intimately with Flyer’s editorial squad to birth a system that excels on all dimensions. As this journey continues, we’re honoured to be a constant pillar of support, adapting with them as they refine their digital presence.