We helped FoodFit, a personalised fitness meal plan provider, become more appealing with an improved digital experience and brand strategy.
Foodfit, a budding and dynamic meal plan provider, is taking on major industry titans. With a passionate drive to succeed and a dedicated fan base, we were entrusted with rejuvenating the brand and crafting a superior website experience.
Our primary challenge was to decode their unclear business model that was hindering sales and customer retention. Competing against household names like HelloFresh and Gousto required us to identify a unique selling proposition to position Foodfit distinctively, guiding their marketing with a coherent direction.
We recognized that while the convenience and quality of their meals were evident, their broad target market was diluting their impact. Consequently, we pivoted their model to emphasize ‘personalized’ service, catering specifically to individuals with fitness goals like muscle gain or weight loss. This strategic shift provided them with the blueprint for a refined marketing and content strategy, arming them with the tools to carve out their niche.
Regrettably, rising costs in ingredients, transport, and packaging led FoodFit to temporarily halt operations in 2022. Nonetheless, we stand by, optimistic about their potential comeback.
User experience
After reshaping the business strategy and enhancing their brand image, we successfully crafted and executed a sophisticated digital experience. By clearly defining the product offering and honing in on the target audience, we incorporated features that highlighted the personalized journey, ensuring a seamless signup process.
Subscription and account
To reinforce the ‘personal’ touch and enhance user-friendliness, we devised a signup and account interface that enables users to swiftly access support or reach out to their dedicated account manager with ease.
Through a user-centric dashboard, individuals can oversee their subscription, incorporate extra supplements, organize their weekly meals, and crucially, monitor their fitness progress.
The signup procedure was designed to underscore this personalized approach, gathering necessary details and allowing users to customize their meals precisely to their preferences.
Brand development
We transformed the FoodFit brand imagery to align with a digital-centric approach. The introduction of brand guidelines ensures uniformity across all marketing materials.
Digital marketing
It was evident that we’d be able to target prospective customers through well considered social media campaigns and content.
We developed an array of ads, consistently tracking and evaluating their performance. As we discerned the most impactful strategies, we reallocated budgets and refined audience targeting to optimize the client’s return on investment.
“When Lionhouse became our partner, FoodFit took off. The website and digital strategy they developed made FoodFit a real competitor and helped us grow immediately.”
Business Owner
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