For over a decade, we’ve helped transform Grenson Shoes from a struggling Northamptonshire manufacturer into an internationally respected brand. As a long-standing creative partner, we support everything from packaging, email design and UI/UX to social media, campaigns, retail graphics and product launches, ensuring a consistent brand identity across every touchpoint.
Grenson shoes are timeless classic examples of British quality. But in a crowded market, the company had lost its way and sales were at an all time low. A branding overhaul and fresh connection with a younger customer was required. Lionhouse stepped up.
With a new proprietor at the helm and a focus on craftsmanship, style and individuality, we were challenged with redefining and modernising this iconic British brand. Blending a rich heritage with contemporary flair, Lionhouse has designed every aspect of the new Grenson brand. From updating their marque to re-inventing Grenson’s online presence.
Brand Consistency
We’ve helped Grenson develop a cohesive brand identity across every touchpoint, from packaging and printed collateral to digital platforms and social media.
Over multiple iterations of their online store, we’ve led the UI and web design, ensuring a clean, contemporary and consistent brand experience throughout the customer journey, from homepage to checkout.
Email & Social Content
Grenson recognised the potential of social media as early as 2008, building a highly engaged global community of over 150,000 followers. Through regular content, product updates and campaigns, we help maintain a dynamic and growing social presence.
We also support Grenson’s email marketing, designing and producing hundreds of communications each year, from product launches and brand stories to travel and lifestyle guides, keeping their loyal audience informed and engaged.
Campaigns
We develop and deliver campaigns throughout the year, from seasonal sales and promotions to new product launches. Combining striking video, animation and creative concepts, we produce engaging campaigns that connect with Grenson’s audience while remaining true to the brand’s identity and strategy.
Store graphics & Sub branding
We’ve supported Grenson’s exclusive retail stores across London, New York and Paris, creating in-store graphics, POS and signage that deliver a consistent, premium brand experience. From store environment to product, every detail reinforces Grenson’s aspirational identity, strengthening customer loyalty and brand recognition.
As an evolving brand, Grenson continues to explore new opportunities through sub-brands and product collaborations. We support these initiatives through brand development, packaging and creative direction, ensuring each remains true to Grenson’s distinctive identity.
Business and Brand Strategy
Through market research, we identified the key frustrations potential customers experience with traditional lease processes and focused on creating a simpler, more transparent alternative.
A central part of the business strategy is a clear and upfront pricing model — something that is often absent from traditional legal services. This approach became a key differentiator for Lease Assured and helped shape the platform’s core messaging, brand positioning and wider marketing strategy.
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