It became clear that despite their success, the business’s operational structure was obscuring their full range of services from customers. The branding and marketing strategies lacked consistency and did not accurately represent their capabilities.
Over an ongoing 12-month period, we refined their strategic direction to ensure clarity and uniformity throughout the business. This birthed a brand that’s not only more pertinent but also exudes confidence, designed with their customer’s needs at its core.
Our primary deliverables included an updated brand identity, a revamped website with enhanced search and customer support features, a comprehensive digital marketing strategy, and a customised product management system.