Mission Pebble is a brand that wants to make a difference in the world. They make affordable, luxurious and plastic free alternative to shower gel and shampoo. The client approached us with a simple idea and a clear mission.
Mission Pebble make affordable, luxurious and plastic free alternatives to all your bathroom essentials: from shampoo to moisturiser. They approached us with a simple idea and a clear mission.
“We want to eliminate plastics from bathrooms everywhere. But that shouldn’t mean compromising on function, convenience or luxury. Our products are designed to reduce waste and environmental impact, whilst still delivering the feel good factor.”
We have worked closely to realise their ambition and bring it to life through the creation of the brand strategy, identity and packaging, and defined their subscription-based business model through an ecommerce website. We also supported them with ongoing marketing and design support, helping build their brand from the ground up.
Brand identity
After defining their brand proposition, we created a set of clear and strategic brand guidelines that allowed them to communicate consistently across all of their channels. From packaging to social media, we helped steer and build their brand to help their customer understand what they stood for and to build trust.
User Experience
Their website has been the primary channel for their consumer audience to purchase. As a result, we’ve created a UX that is quick, informative and intuitive to use.
We have developed three clear ways to shop to cater for all needs, including a free trial options that has fed directly into a continued digital marketing and search strategy, building leads and brand awareness.
We have also created a fully bespoke ‘pack builder’ option, allowing customers to browse and select the Pebbles of their choice to generate a custom subscription box. The account functionality allows users to easily update and manage their selections and frequency of delivery giving them complete control.
We operate a process of ongoing review, so in the future as the brand evolves so will the site.
“Lionhouse have helped us make our brand a reality and truly bring it to life. We’ve worked with them for several years now and they continue to deliver time after time.”
Robert Sumner, CEO
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