Marketing
AI Might Finally Kill Off the Worst Customer Service on Earth — And Not a Moment Too Soon
There are a few universal experiences that define modern adulthood: taxes, traffic, and the stomach-tightening dread of calling your energy supplier or broadband company. These industries — utilities, telecoms, mobile networks — have perfected a kind of bureaucratic purgatory that feels specifically engineered to break the human spirit. Anyone who has ever tried to question a bill, renegotiate a tariff, or report a broadband outage knows the ritual: endless menus, 45-minute queues, four separate transfers, and a customer-service agent who can access just enough information to apologise repeatedly but never enough to actually fix anything.